We love to refresh (a page on) an app! We want to get the latest update from the app, whether more posts/stories, payment/order confirmation, document/form submission or simply to reconnect after a lost connection. And our most intuitive reaction is to touch and pull down the scroll to refresh the…

A powerful skill that empowers one to evoke emotions and drive outcomes. Here are two aspects of why storytelling matters. — 1. Telling a Story to the users It was only towards the end of my engineering degree that I started pondering about the other end of the code that we write, i.e. what connection do we have with someone whom we haven’t met, and might not ever meet. What emotions do we evoke with our expression (the…

Can we scale Empathy with AI? — The Past: Create for the masses Design is an ever-evolving field. So much so that it’s hard to keep track of the design titles. Originally, product designers designed industrial products while graphic designers focussed on print as a medium. As a creative field, Design found its analogy in Architecture. It was required to be functional, usable…

4 major trends that will dominate UX design of mobile apps next year. — 1. Navigation 2.0 There has been long going debate on top vs bottom navigation, we will finally sway towards the latter in 2019. Widespread adoption of these two UX elements across iOS and Android will define this transition: Bottom Sheets and Swipe Up gestures. Its a known fact that users prefer using one…

Over last few years I have built user research capabilities at Kriyate, 1mg, and Hike. This post is based on these experiences. — You know nothing Jon snow. — Ygritte or Unless you’re Superman or a radiologist, you won’t see the skeletons when looking at a horse or a chicken, but those skeletons nevertheless make these animals very different creatures. Don’t try to ride the chicken, because the skeleton won’t support you. …

At Hike, user centricity is one of our core focus areas. We obsess to not only deliver functionality and quality that users need but do that while using delightful metaphors that they can relate to in their local context. “All answers lie outside the building” When it comes to implementation…

Sometime ago, I wrote a post on how to hire a UX designer. It received positive response, but I missed a point there, an important one: Test every UX candidate with at least one assignment. Make it a rule! Its the easiest way to identify actual practitioners from rehearsed candidates. …

I am a fan of wireframes. I think there’s no better method to judge a flow. As a UXer, we need to deliver an optimised flow that satisfies functionality first, then add visual designs that can communicate those flows effectively. But if the flow doesn’t work, nothing works. Hence, wireframes. …

The famous Objective and Key Results (OKR) goal framework adopted by the likes of Google, Uber and others landed on to Hike this quarter. OKRs help align the company towards common strategic initiatives (which are typically decided at the start of a quarter). …